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Boden

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Bright prints and elegant styling epitomise Boden clothing worn by the prime minister's wife Samantha Cameron and US First Lady Michelle Obama.

The catalogues depict the ultimate middle England look of rosy-cheeked children and smart yummy mummies in fashionable (but not too fashionable) outfits. Boden says the brand is influenced by fashion, but does not "slavishly follow" trends